Monday, 4 October 2010
The first thing that came to mind when looking at this poster was how the impact was very stong and the poster being rather ani-conventional. I believe it goes against conventions as it is incredibly minimalistic in terms of detail and information but also the layout and use of image is unusual. The poster does not list any information of actors which is something that is conventionally used in a poster. The reason as to why this poster is so bold is because an audience is not always used to seeing something so simple and 'in your face'. the male's face in the background takes up the whole poster and is unconventionally placed behind the text so that the text is the main focus rather than the photograph. as the poster itself does not give much away, i believe this is the reason as to why the message is so important and must dominate the whole visual space. the text reads 'YOU DON'T GET TO 500 MILLION FRIENDS WITHOUT MAKING A FEW ENEMIES' the text is in all capitals which also adds to the shock factor. the poster could be seen as risky as it goes against every convention. however it does create a huge impact and leaves the audience wanting to know more; the less information there is, the more you want to know. The ONLY clue given to the audience about the film is the side bar of what appears to immitate the facebook tool bar which can be easily recognised by most younger generations of people which would probably be the target audience of the film due to the main topic being about socuial networking and the image of the male being around a younger age group; perhaps from 17-20 years of age. the poster is very bluntly displayed which creates curiosity amongst the viewers. The large image in the back ground is behing the text but very importantly leaves the eyes uncovered as this creates a direct connection with the audience and can draw in more attention. Overall, I personally like this poster very much as i am also for the idea of less is more and to use simplistic idfeas that can produce a bold impact and going against conventions can also suggest something more different, exciting and innovative.